Key words
Business-oriented language course:English2
Objectives
The students become familiar with cultural differences in the international English-speaking business world.
Topics
Definitions of cultural concepts. Dealing with cultural stereotypes and prejudices at international negotiations, decision-making, business meetings and social contacts, wtihin the framework of the European unification and globalisation.
Becoming aware of cultural differences with reference to management styles, marketing, methods of communication and sales techniques. Hofstede's parameters. Body language and the language of presentations.
Students participate in an active way during open group discussions. Through their own experience, expectations and theoretical knowledge, they contribute in drawing general conclusions to questions and issues arising from crosscultural communication. The emphasis is on oral communication and the aim is to enhance communicative competence. The book "Language Shock" by M. Agar is read, assimilated in groups and presented to the rest of the class. Students also do a PowerPoint presentaion on a particular country.
Prerequisites
At least degree higher education, 1 cycle.
Final Objectives
Materials used
Course compiled by lecturer
Book by M.Agar
Use of audio-visual material
Study costs
Book
Course (some 70pp)
Study guidance
Contact via email.
Teaching Methods
Lectures
Group work and presentations
Assessment
First exam session: 100 % written exam
Second exam session: 100 % written exam
Lecturer(s)
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