Key words
Marketingstrategy
Objectives
Students acquire the basic principles of marketing terminology and -strategies.
They are able to implement that knowledge on cases in order to get insight in the marketing of an organisation.Initiation to the mastering of the following professional competences :- problem solving & team spirit
Initiation to the mastering of the following general competences :- logical thinking
- research & processing of information
Topics
1. The Marketingconcept
2. The Marketing Environment
3. Purchasing Behaviour of Consumers
4. Segmentation and Target group strategies
5. Positioning strategies
6. Competitor strategies
Prerequisites
No specific knowledge required.
Final Objectives
Materials used
Book and copies.
Study costs
Current price book + copies.
Study guidance
Individual questions & problems can always be communicated with the teaching staff.
Teaching Methods
Lectures, dialogue, team assignment, cases.
Theoretical foundation illustrated by means of cases and examples.
Assessment
First exam session: written exam 75% and + assignment 25%
Second exam session: written exam 100%
Examination Board Flemish Community (ditto regular student)
Lecturer(s)
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