Key words
Applied Statistics
Objectives
Integration of statistics en IT technics to support the marketing-decision-making process.
Competention: can make choices to support the marketingmanagement with proper information , execute the analyses and the interpretation of great quantity of data in different data-processing instruments (databases, SPSS, spreadsheets).
Obtain skills to handle different types of data on th most efficient way. Give direct support to MIS.
Topics
Manipulate databases in different softwareprograms.
Go deeply into statistic knowledge with procedures as factor- en clusteranalysis, Mean tests, non parametric tests, regression (lineair en multiple) with appication in SPSS.
Prerequisites
Desccriptive statistics
Elementary knowledge of spread sheet and database programs
Elementary knowledge SPSS.
Final Objectives
Materials used
Syllabus and exercises on Blackboard.
Study costs
Study guidance
Teaching Methods
Lectures
Casestudys in teamwork with MIS
Assessment
First exam session: 100 % computer and written exam
Second exam session: 100 % computer and written exam
Examination Board Flemish Community (ditto regular student)
Lecturer(s)
|
|
