Key words
French
Objectives
- To be able to understand and analyse marketing-related texts and authentic documents , to represent the context verbally and to be able to use correctly and fluently the vocabulary in different contextual situations.
- To increase ,develop and practice the technical lexicon as well as to make the right morphological and syntactic choices in realistic, contextual, job-related situations.
- Students can apply correctly and assertively the mechanism of the language system in job-related situations.
Topics
- Marketing-related texts and exercises.
- Written and oral exercises in job-specific communication situations (role-play, group work, negotiations, applying for a job,…… )
- Lexicon of marketing-related terminology
- Specific lexical, grammatical and syntactical problems, exercises: deepening and applying grammatical structures
- Complementary texts
Prerequisites
Knowledge and skills of the 2nd year marketing.
Final Objectives
Materials used
- Syllabus provided by the lecturer
- Internet
Study costs
Study guidance
Progress monitoring and counselling.
Teaching Methods
Interactive and interdisciplinary discussions, personal presentations, individual and group work, role-play.
Guided self-study.
Assessment
First exam session: 50 % permanent assessment and 50 % oral exam
Second exam session: 100 % oral exam
Examination Board Flemish Community: first and second exam session: 100 % oral exam
Lecturer(s)
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