Lectured in 2nd year Business managementSection marketing
2de jaar Bedrijfsbeheer optie marketing
Theory [A] 25.0
Exercises [B] 25.0
Training and projects [C] 0.0
Studytime [D] 125
Studypoints [E] 5
Language of instruction Dutch
Lecturer Anne-Marie DE CLERCQ
Reference RGBBRM02A01013
Key words

Students expand oral and written communicative skills in marketing-related communicative situations. Some of the topics are specialist vocabulary, business writing, phoning, field-related reading and listening exercises, etc.
Students are able to analyse, synthesise and express themselves fluently. An ability and a willingness to communicate, empathy , assertiveness, perseverance and initiative will be further developed.

  • Texts: a wide range of recent reading and listening texts.
  • Phoning
  • Business letter-writing and reporting
  • Business reporting and meeting skills
  • Grammar: ad hoc

  • Core competences in the four skills, as expected from a secondary-school graduate
  • Elementary business vocabulary and communicative skills

Final Objectives

Materials used
Text book
Course material compiled by teachers
Interactive website
Syllabus and exercises on the Internet
Specialist literature

Study costs
Handbook at the current price
Course material: at the price per copy as stipulated by Hogeschool Gent

Study guidance
Guided self-study
Regular tests and quizzes
Progress talks
Progress of the students is monitored carefully and any problems will be remedied.

Teaching Methods
Classical Q-A teaching
Guided exercises
Fully-integrated exercises
Group work
Role playing
Pair work
Group discussion
Self-study assignments
Interactive website
Distance learning
Interdisciplinary co-operation

First exam session: 50 % permanent asssessment an d 50 % written exam
Second exam session: 50 % oral exam and 50 % written exam
Examination Board Flemish Community: first and second exam session: 50 % oral exam and 50 % written exam