Lectured in 2nd year Business managementSection marketing
2de jaar Bedrijfsbeheer optie marketing
Theory [A] 25.0
Exercises [B] 37.5
Training and projects [C] 0.0
Studytime [D] 150
Studypoints [E] 6
Language of instruction Dutch
Lecturer Michel LANOYE
Reference RGBBRM02A01012
Key words

To be able to understand and analyse marketing-related texts and to be able to represent the context verbally.
To apply the vocabulary actively.
The theoretical knowledge of the language will be practised in realistic, contextual situations.To be capable of making the right morphological and syntactic choices to communicate and to express yourself correctly and assertively in both oral and written French.

  • Marketing-related texts and vocabulary, class exercises.
  • Grammar and exercises: deepening and applying grammatical structures and items.
  • Written and oral exercises in specific communication situations related to your line of work.

Knowledge of the 1st year marketing course.

Final Objectives

Materials used
Syllabus provided by the lecturer.
Up-to-date texts from journals, reviews, ….

Study costs

Study guidance

Teaching Methods
Question/answer,individual and group work,role-play, and so on …
Guided self-study

First exam session: written exam (40%) , oral exam (25%), permanent assessment (35%)( individual and group presentations)
Second exam session: first and second exam session: written (50%) and oral (50%) exam