Lectured in 2nd year Business managementSection marketing
2de jaar Bedrijfsbeheer optie marketing
Theory [A] 25.0
Exercises [B] 12.5
Training and projects [C] 0.0
Studytime [D] 100
Studypoints [E] 4
Language of instruction Dutch
Lecturer Cristel DE CUBBER
Reference RGBBRM02A01010
Key words

Students become familiar with the marketingplanning process of service companies.
They are able to implement that knowledge on a service company make use of the Belgian market (teamwork).
Students acquire the implementation of a marketingplan by means of company visits in the non-profit sector.
Have a thorough command of the following professional competences :
  • problem solving & team spirit
  • implementing theoretical knowledge into practice by means of cases, team work, company visits etc…
Have a thorough command of the following general competences :
  • logical thinking
  • research & processing of information
  • critical attitude

Part 1 : Exploration of the subject
  • What is servicesmarketing?
  • The environment of the service provider
  • The serviceconcept and -process
Part 2 : Strategic Issues
  • Marketingstrategies and -plans
  • Relations and relationshipmanagement
  • Consumerbehaviour
  • Quality and qualityperception (service industries)
Part 3 : The Marketingmix
  • HRM
  • Product
  • Place
  • Price
  • Communication
Part 4 : Non-profitmarketing

Marketing and Marketingstrategy 1st year.

Final Objectives

Materials used
Syllabus + copies.

Study costs
Current price syllabus + copies.

Study guidance
Individual questions & problems can always be communicated with the teaching staff.
The lecturer coaches the different teams.

Teaching Methods
Teaching, Cases, Teamwork, Company visits,…

First exam session: written exam 50% + assignment 50% (permanent assessment)
Second exam session: written exam 100%
Examination Board Flemish Community:
First exam session: written exam 50% + individual assignment 50%
Second exam session: written exam 100 %