Key words
Servicesmarketing
Objectives
Students become familiar with the marketingplanning process of service companies.
They are able to implement that knowledge on a service company make use of the Belgian market (teamwork).
Students acquire the implementation of a marketingplan by means of company visits in the non-profit sector.
Have a thorough command of the following professional competences :- problem solving & team spirit
- implementing theoretical knowledge into practice by means of cases, team work, company visits etc…
Have a thorough command of the following general competences :- logical thinking
- research & processing of information
- critical attitude
Topics
Part 1 : Exploration of the subject
- What is servicesmarketing?
- The environment of the service provider
- The serviceconcept and -process
Part 2 : Strategic Issues- Marketingstrategies and -plans
- Relations and relationshipmanagement
- Consumerbehaviour
- Quality and qualityperception (service industries)
Part 3 : The Marketingmix- HRM
- Product
- Place
- Price
- Communication
Part 4 : Non-profitmarketing
Prerequisites
Marketing and Marketingstrategy 1st year.
Final Objectives
Materials used
Syllabus + copies.
Study costs
Current price syllabus + copies.
Study guidance
Individual questions & problems can always be communicated with the teaching staff.
The lecturer coaches the different teams.
Teaching Methods
Teaching, Cases, Teamwork, Company visits,…
Assessment
First exam session: written exam 50% + assignment 50% (permanent assessment)
Second exam session: written exam 100%
Examination Board Flemish Community:
First exam session: written exam 50% + individual assignment 50%
Second exam session: written exam 100 %
Lecturer(s)
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