Key words
Marketing
Objectives
The student must be aware of the different elements that determine the ever changing market and the dynamics of it. Most important element is to understand and predict the behaviour of the customers.
Prerequisites
No economical knowledge is needed.
Topics
- Market analysis
- Buying and sales techniques
- Marketing mix (4 P's)
- Sales people management
- Location determination
Teaching Methods
- lectures
- case studies
- group reports
- discussion exercises
- home study
Materials used
- teacher's course
Study guidance
Assessment
- Scoring system :
written examination
Study costs
Lecturer(s)
Jacques Steyaert
Language
Dutch
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